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Hi, we’re Wal and Raels.
What started as a diesel fitter and a dressmaker with a few nerdy hobbies in between quickly turned into a small business we’re incredibly proud of today.
In 2023, we purchased our first machine and began creating a few interesting projects around the home. As we worked together, we realised that combining our skills, creativity, and problem-solving abilities allowed us to make products that were both practical and unique.
We always enjoyed creating things, and when we put our heads together, the results often surprised us. As the business grew, it became the perfect blend of our talents and interests. It also gave us the opportunity to build something of our own and work towards a future doing what we love together.
Our mission is to create quality products that are functional, unique, and made with care.
Because we design and make our own products, we’re able to offer something different from the mass-produced imports that dominate the market. We believe customers appreciate products that have personality, purpose, and craftsmanship behind them.
We’re passionate about continually learning, improving, and finding new ways to create products that bring value to our customers while staying true to our creative roots.
Our vision is to continue growing both our online store and physical presence while building a sustainable future for our family.
Over time, we’d like to move away from extensive customisation and focus more on our core product range, with simple personalisation options such as adding a name where appropriate.
Ultimately, our goal is to build a business that can support us both full-time, allowing us to spend less time travelling to markets and more time focusing on creating great products and serving our customers.
We believe in hard work, creativity, authenticity, and family.
Every product we create reflects our commitment to quality and our desire to offer something a little different. We value genuine customer relationships and take pride in creating products that are made with care rather than mass-produced.
We’re always learning, always improving, and always looking for ways to create something special.
Family is at the heart of everything we do.
We’re a blended family with seven grown-up children and a grandchild who keeps us on our toes. Outside of the business, we love AFL, travelling, and spending time in our caravan.
Over the last two years, much of our travel has revolved around markets and events, allowing us to meet customers face-to-face and share our products with communities across Australia. While we’ve loved the experience, we’re also looking forward to getting back to camping and travelling for leisure, creating memories with family and enjoying the freedom that inspired us to start this journey in the first place.
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